Branding trivia I can’t resist to share

Pepsi’s “Come Alive With Pepsi!” slogan (1963-1967) was interpreted in China as “Pepsi brings your ancestors back from the grave.”

When KFC first translated its advertising slogan “finger lickin' good” into Chinese, it came out as “eat your fingers off.”

Colgate faced a significant obstacle marketing toothpaste in Spanish speaking countries. Colgate translates into the command “go hang yourself.”

Over 275 different PEZ heads have been designed, with some 48 models on the market at any one time. The most popular dispensers of all-time are the Mickey Mouse and Santa Claus models.

In 2005, Scion spent the fewest in media dollars for each new vehicle sold at $284. Toyota was $422. and Lexus was $875. Compare those numbers to some of GM’s cars and you see the power of strong branding. Buick was $751., Saturn was $1012. and Saab $2,116.

Links

I have added some fun links here that should spark your creative side. There are many well executed flash sites that help you become an instant artist by their shear ingenuity. Then there are some that are just pure fun in other ways. All meant to spark the creative side in all of us.

We can all tap into that creative energy. Often, people tell me they are not creative and that is their belief so it remains true. But I believe we are all born with that creative ability. Some of us stronger than others. Some don’t realize they are using it. Let yourself go! See how much fun you can have and play a bit. Exercise your creative brain. You don’t have to be Leonardo da Vinci. Just allow yourself to enjoy.

For my many word-loving friends, freerice.com is a winner! But be careful... it is addicting.
And some of these links are just for pure viewing enjoyment.

New York

The annual NYC holiday trip included the Fifth Avenue Apple store where we were told by street security the sales at this store in October neared $700,000 a day and current holiday shopping sales per day are double that!

I have always wanted to visit this store. Just the store. Because it’s special to me. Call me crazy! I enjoy it’s unusual architecture, watching many people enjoying the apple brand experience and the main reason, it is the MECCA for a long-time Mac user like me.

This photo gallery shows the store in its finest.

I am amazed at the Mac phenomenon and proud of it, as if I helped birth its success. Being a Mac user for almost 20 years allows me the honor. Us Mac users have been through trials and tribulations over the years but have remained devoted. It warms my heart to view many people willing to wait on line to get in to this store. This truly is a phenomenon.

e-News or Blog?

5 months and no e-News.
I thought the summer off would be nice and a good time to gather ideas for new Synergists. But the time passed too quickly and I remained uninspired. In the process of searching for inspiration, I decided that this communication might just be better and more fun as a blog, so here we are.

So tell me what would inspire you?
The past e-News items have been mostly about branding. And always about visually communicating.