The TED Conference (Technology, Entertainment, Design), held in Monterey, California, is a coveted event with creative people.
The annual event brings together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes). I have been listening to the TED Talks online since 2004. Jennifer Lin, a 14-year-old protegy musician, known for her remarkable ability to improvise, took 5 notes from an audience chosen member (who happened to be Goldie Hawn). From those random 5 notes within less than 30 seconds she created and went on to play the most beautiful piano composition you could imagine. Hear, see her here. Go to minute 16, if you just want to hear this part of her presentation.
Going to the TED website and listening to excerpts is a treat. You can sign up for the TED enewsletter which will send a weekly synopsis of what new talks have been added. These are much more thought-provoking than watching T.V.
The tickets to this coveted event are sold out years in advance. The last I looked one ticket was 10,000 dollars, that is, if you got there 2 years ago to purchase it. A ticket has gone up on eBay this week that includes a few additional perks such as lunch with Meg Ryan. TED 2008, "The Big Questions" will be held Feb 27-March 1. Fascinating in itself! Last I looked, this ticket was up around 35,000 dollars!
Saturday, January 26, 2008
Friday, January 18, 2008
Trends Now
Todays Trends - Excerpts from Graphic Design USA e-newsletter
Faith Popcorn's BrainReserve foresees a turbulent global market searching for a new mental and spiritual anchor...
"Our mindset is characterized by the Current DissedTrust. People continue to reject the "establishment" (government, commerce, religion, etc.) because they expect it to lie, cheat and abuse employees, communities and the environment. There will be rich rewards for any institution that can reach the bar of trust; but most will find that measure simply too high to attain." Visit Faith Popcorn's TrendBank, visit www.faithpopcorn.com
How this translates for us? We need to focus on building trust which has been a reoccurring theme since e-enterprise began. Building trust on the web can be accomplished by keeping this goal in focus.
Surveys show that users look for sites that offer convenience, ease of use, good prices and great product selection.
How do we communicate that we offer all those things and provide a trusted place to do business?
Studies have found that trustworthiness is built on a combination of six factors:
1. Consistent use of the brand
2. Fast, easy, effective navigation and architecture
3. Fulfillment, which refers to how orders are processed and includes information on how to return items if a problem occurs
4. Design, visual presentation
5. Use of up-to-date technology; and seals of approval from security-guaranteeing firms, such as credit card companies and encryption and security providers
Faith Popcorn's BrainReserve foresees a turbulent global market searching for a new mental and spiritual anchor...
"Our mindset is characterized by the Current DissedTrust. People continue to reject the "establishment" (government, commerce, religion, etc.) because they expect it to lie, cheat and abuse employees, communities and the environment. There will be rich rewards for any institution that can reach the bar of trust; but most will find that measure simply too high to attain." Visit Faith Popcorn's TrendBank, visit www.faithpopcorn.com
How this translates for us? We need to focus on building trust which has been a reoccurring theme since e-enterprise began. Building trust on the web can be accomplished by keeping this goal in focus.
Surveys show that users look for sites that offer convenience, ease of use, good prices and great product selection.
How do we communicate that we offer all those things and provide a trusted place to do business?
Studies have found that trustworthiness is built on a combination of six factors:
1. Consistent use of the brand
2. Fast, easy, effective navigation and architecture
3. Fulfillment, which refers to how orders are processed and includes information on how to return items if a problem occurs
4. Design, visual presentation
5. Use of up-to-date technology; and seals of approval from security-guaranteeing firms, such as credit card companies and encryption and security providers
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