Branding trivia I can’t resist to share

Pepsi’s “Come Alive With Pepsi!” slogan (1963-1967) was interpreted in China as “Pepsi brings your ancestors back from the grave.”

When KFC first translated its advertising slogan “finger lickin' good” into Chinese, it came out as “eat your fingers off.”

Colgate faced a significant obstacle marketing toothpaste in Spanish speaking countries. Colgate translates into the command “go hang yourself.”

Over 275 different PEZ heads have been designed, with some 48 models on the market at any one time. The most popular dispensers of all-time are the Mickey Mouse and Santa Claus models.

In 2005, Scion spent the fewest in media dollars for each new vehicle sold at $284. Toyota was $422. and Lexus was $875. Compare those numbers to some of GM’s cars and you see the power of strong branding. Buick was $751., Saturn was $1012. and Saab $2,116.