The classic Nike logo smiles, somewhat like the new Pepsi logo.What would happen if they had used it upside down?A smile always gets positive attention, but turn it upside down? It is a subliminal no-no.
I am creative strategist with more than 30 years of professional design experience. I graduated college with a BFA in graphic design at a time when noone knew what graphic design was. Cotter Visual Communications was established in 1988 after many years as a staff and freelance graphic designer.
I was born to be a graphic designer. Colors, type, arranging, fitting elements...have always been a natural for me. And thinking creatively.
I am open to all possibilities and dreams.
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